You Don’t Need George Clooney to Tell Your Brand’s Story
What do American Airlines, George Clooney, and a North Florida cave diving company have in common? A whole lot more than you'd think, writes content marketer Julie Burgmeier.
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About Julie Burgmeier
Julie Burgmeier is a Pacific Northwest based marketing consultant, boutique owner, and volunteer extraordinaire. She dedicates her creative energy to the small business and non-profit world. Follow her insights at Skagit Marketing.
Contributors
Spark Quotes
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
Accolades
Awards we’ve won
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
Canadian Online Publishing Awards 2011
- Best Online-Only Site
- Best Web Design
- Best Blog
- Best Use of Social Media
- Best E-Newsletter
- Best Mobile-Optimized Site
- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
- Best E-Newsletter
- Best Mobile Application
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
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