Julien Smith is the bestselling author of two books: the first, Trust Agents (with Chris Brogan) was a New York Times and Wall Street Journal bestseller. His most recent bestseller, The Flinch, has over 100,000 copies distributed. He has been an author, a professional voice actor and radio broadcaster, a consultant and speaker at some of the largest corporations in the world, including Microsoft, American Express and Heineken International.
In their new book The Impact Equation, bestselling authors Chris Brogan and Julien Smith explain how brands and people can get heard above the noise. It all starts with building your own platform, according to this excerpt.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.