Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
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Karyn Campbell is a Los Angeles-based art, design, lifestyle and tech writer, specializing in editorial and interactive media. She manages a community of select communications professionals at The IdeaLists, a matchmaker for clients and creatives.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
News and insights from our team.
Collaboration involves debate, yes, but people involved in collaboration should generally...The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.Web Design: Where UX and Marketing Meet
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....Public Relations or Content Marketing? Wrong Question.