Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
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Karyn Campbell is a Los Angeles-based art, design, lifestyle and tech writer, specializing in editorial and interactive media. She manages a community of select communications professionals at The IdeaLists, a matchmaker for clients and creatives.
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Same Same, But Different: Understanding Emerging Markets
News and insights from our team.
Collaboration involves debate, yes, but people involved in collaboration should generally...The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.Web Design: Where UX and Marketing Meet
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....Public Relations or Content Marketing? Wrong Question.