Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Lisa Movius is an American writer based in Shanghai since 1998. Movius wrote for WWD for six years and has also contributed to WGSN and UK and Australian Vogue. She also writes about Chinese contemporary art for The Art Newspaper and Art in America, moonlights at rock venue Mao Livehouse Shanghai and teaches journalism at Shanghai International Studies University.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.