Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Liz Deering is Managing Partner and CMO of Affinity Interactive Group in Austin. She has served in various design and marketing strategy roles in startups and interactive agencies in the past 10 years. Connect with her on LinkedIn and Twitter.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.