Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Mark Courtney is Managing Partner and CEO of Affinity Interactive Group in Austin. He has a background in Enterprise technology consulting, interactive strategy, online community and social commerce and has lead and directed engagements for Fortune 500 clients across multiple industries and verticals. Connect with him on LinkedIn.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.