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Marlon Rodrigues is Director of Alliances at Polar Mobile, where he is responsible for relationships with major device manufacturers, technology vendors and monetization partners. He is an alumnus of the University of Waterloo and was an early member of the Polar Mobile team, helping to grow their app portfolio from 2 apps to over 700.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.