Michael Brito serves as the Vice President for Edelman Digital and counsels several technology clients on social media, community building and customer advocacy. Prior to Edelman, he was responsible for driving Intel's social media strategies in the consumer segment. You can find him on Twitter @britopianor read his thoughts on his social media blog britopian.com
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Companies love having celebrities and social media gurus in their camp, but it’s the everyday fans and customers who ultimately make or break a brand. Edelman VP and blogger Michael Brito argues that…
Read on →If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
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Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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