Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Michael Truby is a father of one, a lover of football (soccer) and a business school graduate, working as an outreach executive for UK-based SEOptimise, where he specialises in blogging and online publishing for clients such as Emarsys. You can follow him on Twitter @youtrubes.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.