Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Mike Cottrill is a content marketer, recovering journalist and new dad. By day, he's the co-founder and CEO of Beegit, a content development platform. Email him at Mike[at]beegit.com or follow him on Twitter: @mrcottrill.