Getting Brand Advocates By Giving Stuff Away
The jury's still out on whether content wants to be free, but who would argue with a free iPad or airline ticket? Digital marketer and Free Stuff Everyday Guide…
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About Mike Essex
Mike Essex works for digital marketing agency Koozai and is the author of Free Stuff Everyday, a guide on why brands should give products away, and how customers can get free stuff by offering fun things to companies in return. He can be found on Twitter @Koozai_Mike and is always happy to discuss these ideas.
Contributors
Spark Quotes
There’s a revolution that’s needed, and it needs to be real-time.
Kyra Gaunt
Branding Education: Q&A with Kyra Gaunt
The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
- The Creativity of Milton Glaser
Accolades
Awards we’ve won
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
Canadian Online Publishing Awards 2011
- Best Online-Only Site
- Best Web Design
- Best Blog
- Best Use of Social Media
- Best E-Newsletter
- Best Mobile-Optimized Site
- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
- Best E-Newsletter
- Best Mobile Application
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
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