Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Mike Kisseberth is the Chief Revenue Officer at Purch. Prior to Purch he was the CEO of International Data Group (IDG) Consumer and SMB, where he led the growth of PC World and Macworld, evolving both to digital media and more than doubling the audience size. Find him on Twitter at @mikekisseberth or on Google Plus.
Programmatic may be the sexy new buzzword of the advertising world, but Purch’s Mike Kisseberth cautions that more automation can lead to more clutter. And when it comes to paid media on the web, less is best.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.