When Brands Became Human
We've asked some of Sparksheet's all-star contributors to reflect on @BrandsConf's theme, the humanization of brands. Award-winning digital marketer and bestselling author Mitch Joel tells…
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About Mitch Joel
Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. His first book, Six Pixels of Separation (published by Grand Central Publishing - Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog.
Turning Branded Contests into Branded Content
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru…
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TV Worth Checking Into
In our latest look at the future of location-based check-in apps, bestselling author and digital marketer Mitch Joel, President of Twist Image,…
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Why Hasn’t Foursquare Taken Off?
Location-sharing apps like Foursquare are supposed to be the next big thing in social media. But despite the hype, they still haven't earned the trust of most consumers. Bestselling author…
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Mitch Joel: Six Pixels of Separation
Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your…
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When the Media is the Message
Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising.
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