Top 5 of the Year
It’s that time of year, the time for rest, and family, and possibly a wee eggnog by the fireplace. And lists. Lots and lots of lists.
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About Natalie Haggar
Natalie Haggar is the Community Manager at Sparksheet. She graduated in Advertising Copywriting and Communications. Natalie's a poised writer, reader of comments and a follower of brands. Follow her at @nataliehaggar.
How to Read Customer Comments: Q&A with Camilla Vásquez, Ph.D., Discourse Analyst & Sociolinguist
How should brands "read" user comments? As mini-focus groups? Another way to monitor customer service? Early warning system? As user comments and reviews gain in power - and stature - a sociolinguist tackles the meaning behind the praise (and, more…
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Delegating Trip Planning: A Q&A with Greg Apple of HelloGbye
Though it’s launching in 2016, HelloGbye is already garnering a lot of attention. The travel booking application, or digital travel assistant, lets users dictate complex itineraries including multiple travelers, hotels and cities. We spoke to Greg…
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How to Design Your Own Airline
Devin Liddell looks at the world differently, especially when it comes to air travel.
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Spark Quotes
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
The Sparkbeat
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