Niall McBain is CEO of WPP Group’s Spafax. One of the world leaders in in-flight entertainment solutions and custom publishing, Spafax works on the integration of custom content throughout the experience of travelling with new social media. Headquartered in London, Spafax is a member of WPP’s specialist communications division.
In-flight entertainment (IFE) has evolved from being just about delivering Hollywood (or Bollywood) blockbusters on airplanes. And while the world’s airlines have been slow to fully exploit the new ife, the opportunities in enhanced entertainment…
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
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Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
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Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
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Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
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Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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