Nina Lassam is a digital publishing and marketing consultant. She is the former manager of content partnerships for Wattpad and has written extensively on the changing landscape of eBooks for The Huffington Post, Girls in Tech and Electric Literature. You can find her on Twitter @nlassam.
Book publishers have been in the business of telling stories to readers for hundreds of years. It’s time to bring this expertise to the world of digital content, writes marketing consultant Nina Lassam.
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E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Digital publishing consultant Nina Lassam argues that when it comes to books, medium and message are…
Read on →Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
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Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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