Nina Lassam is a digital publishing and marketing consultant. She is the former manager of content partnerships for Wattpad and has written extensively on the changing landscape of eBooks for The Huffington Post, Girls in Tech and Electric Literature. You can find her on Twitter @nlassam.
The Hunger Games wasn’t just a blockbuster film – it also catapulted the books it was based on to the top of the bestseller list. Nina Lassam unpacks the movie’s success and how it marks a turning point for book marketers.
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Book publishers have been in the business of telling stories to readers for hundreds of years. It’s time to bring this expertise to the world of digital content, writes marketing consultant Nina Lassam.
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E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Digital publishing consultant Nina Lassam argues that when it comes to books, medium and message are…
Read on →The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
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Five Journalism Habits Brands Should Avoid
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Five Journalism Habits Brands Should Avoid
Thierry said:
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Marketing Lessons from the Wu-Tang Clan Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan
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Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should AvoidOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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