Olivia Collette is a freelance journalist and copywriter. She has written about film, travel, fashion, music, video games, marketing and politics. She was also the Communications Manager at Spacial, a company that develops radio automation software. Follow her on Twitter at: @Olivia_Collette
Radio was supposed to be dead by now. But in the age of podcasts, Spotify and Sirius XM, a whole new generation of listeners are lending their ears to audio content. In this month’s Feature Article, Olivia Collette explains how radio hasn’t just…
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In Part II of our special interview with journalist, blogger, and Webby Award winner Roger Ebert, we spoke to him about the “Ebert Club” experiment, personal branding and the future of film criticism.
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Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive…
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
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How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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