Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Pat is the Senior Research Advisor at Spafax and Principal of her own consulting practice dedicated to using media and marketing research to inspire brand and consumer experience. She has been in senior management with TIME (Canada), Harrison, Young, Pesonen & Newell (PHD) and Redwood Communications (totem).
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.