Paul Spicer, an author and marketing consultant, likes intersections. With a career in both print journalism and digital media, he seeks opportunities for traditional communication tactics to collide with new technologies. He has published three books and serves as a Partner at Etre Communications where he assists brands with digital marketing. Follow him on Twitter: @paulspicer.
As far as products go, they don’t get much more social than beer so craft breweries around the U.S. have tapped into social media in a big way. Tech writer Paul Spicer explains why marketers and brands of all varieties should catch their draft.
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We talk a lot about magazines making the jump from print to digital here at Sparksheet, but a growing number of media brands are doing it the other way around. Marketing consultant and tech writer Paul Spicer reports on print’s new media…
Read on →If you’re going to do a corporate blog, the first question is, "Why?"
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Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
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Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
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Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
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Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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