Raymond Girard is Publisher of Sparksheet. As President of Spafax Interactive, he’s leading the consolidation of Spafax’s global digital and interactive activities. As Vice-President, Media & Publishing until 2008, he helped major brands connect with the "consumer in transit" throughout the entire journey experience.
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful prognosticators on the future of media. We caught up with him at International CES last month and spoke to him about his enduring…
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As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about…
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The uncertain fate of inflight magazines. The holy grail of mile-high broadband. We spoke to Emirates’ Patrick Brannelly about the future of inflight communications and entertainment.
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If you follow these 10 Ancillary Revenue Rules for Every Airline, getting more money out of passengers through media starts to look easy. It’s not, of course, but with the proper partner, airlines can realize true ROI on their in-flight media…
Read on →I think everything is a story – even a good product.
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Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
After Groupon: What’s Next in the Evolution of Online Retail?
Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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