Renata Acioli is a Brazilian journalist. She works as a Web content producer and consultant for businesses including TV Globo and CCAA, and conducts research on social media marketing and consumer behaviour. She also reports on the Brazilian market for the Future Foundation. Follow her thoughts on Brazil's vibrant media scene at mundomidias.com.br
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million participating in 2012. But as our Brazilian correspondent Renata Acioli reports, just because the party is big, doesn’t mean that brands are invited.
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Brazil’s ballooning middle class is transforming the South American country into a global competitor. On the ground in São Paulo, Sparksheet’s Brazilian correspondent Renata Acioli spoke to TAM’s marketing director Manoela Amaro about how…
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In our latest foray into Brazil’s burgeoning media culture, Rio-based journalist Renata Acioli speaks to Maurício Mota, founder and chief storytelling officer of the Alchemists, Brazil’s first transmedia…
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Media scholar and "Convergence Culture" author Henry Jenkins visited Brazil this summer to check out the country’s burgeoning transmedia scene. Local journalist Renata Acioli spoke to him about a culture on the threshold of international attention.…
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To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction…
Read on →If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
Curating the web.
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Marketing in the Round: Weapons of Choice
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Marketing in the Round: Weapons of Choice
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Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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