What Kind of Person is Your Brand?
Okay, so brands aren’t really human. But people do project personalities onto brands (Mac vs. PC, anyone?). Search marketing specialist Ric Dragon breaks down some different brand archetypes and…
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About Ric Dragon
Ric Dragon is an exhibiting artist, jazz drummer, and a search marketing strategist. He is the CEO and co-founder of DragonSearch, an internet marketing firm based in NYC and the Hudson Valley and the former CEO of Oxclove Workshop. He speaks and writes on various issues in search marketing and social media at dragonsearchmarketing.com/blog
Contributors
Spark Quotes
I think in the digital age, producers of content need to be everywhere the people are.
The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
- The Creativity of Milton Glaser
Accolades
Awards we’ve won
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
Canadian Online Publishing Awards 2011
- Best Online-Only Site
- Best Web Design
- Best Blog
- Best Use of Social Media
- Best E-Newsletter
- Best Mobile-Optimized Site
- Best Article or Series (Brand New Havana)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
Canadian Online Publishing Awards 2010
- Best Overall Online-only Website
- Best Online-only Article or Series (The New Yorker On Brand)
- Best E-Newsletter
- Best Mobile Application
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Boomerang Awards 2010
- Best use of a blog
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