Ric Dragon is an exhibiting artist, jazz drummer, and a search marketing strategist. He is the CEO and co-founder of DragonSearch, an internet marketing firm based in NYC and the Hudson Valley and the former CEO of Oxclove Workshop. He speaks and writes on various issues in search marketing and social media at dragonsearchmarketing.com/blog
In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting.
Read on →
Okay, so brands aren’t really human. But people do project personalities onto brands (Mac vs. PC, anyone?). Search marketing specialist Ric Dragon breaks down some different brand archetypes and…
Read on →Learning happens whether we like it or not. But the medium isn’t the problem; the content is.
News and insights from our team.
Some of the awards we’ve won
Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
After Groupon: What’s Next in the Evolution of Online Retail?
Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
Back to the top ↑
