When Content Meets Community: Brands on Tumblr
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.
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About Sarah McMahon-Sperber
Sarah McMahon-Sperber is a recent graduate of Concordia University's Journalism program. Currently she is a freelance production researcher, radio reporter and copywriter.
Is The Future of Email Social?
Seeking a more effective way to manage time and communications, European IT giant Atos recently announced that it would be eliminating all internal emails from the company by February 2014. CEO Thierry Breton, who’s steered clear of internal…
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Asia Gets Innovative at the Festival of Media Awards
The first Asian edition of the Festival of Media Awards was held in Singapore last month. With Asia expected to become the world’s second largest advertising market by 2012, the event highlighted the region’s best campaigns. Johnnie Walker was…
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Turning Stories into Brands: Video Q&A with Jeff Gomez
With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and…
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The Last Frontier: Creative Bathroom Advertising
In a realm of offensive scribbles, minimal amenities and if you’re lucky, advertisements featuring Kotex or Durex’s newest compact protection, a few pioneering brands are transforming what may be the most awkward frontier for advertisers:…
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Playing Stories: Q&A with Transmedia Game Designer Jim Babb
We'll be in San Francisco this week for StoryWorld, a first-of-its-kind gathering of artists, brands, and marketers involved with transmedia storytelling. We spoke to game designer Jim Babb about where games…
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Spark Quotes
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
The Sparkbeat
News and insights from our team.
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Accolades
Some of the awards we’ve won
Webby Awards 2013
- Webby Honoree for Best Email Newsletter
Folio Awards 2012
- Best Standalone Digital Magazine, B2B (Gold – Eddie)
- Best Online Column or Blog, B2B (Gold – Eddie) (Return of the Editor)
- Silver – Best Digital Edition/Digital Magazine Design (Silver – Ozzie)
Canadian Online Publishing Awards 2012
- Best overall online-only publication (Gold)
- Best website design (Gold)
- Best e-newsletter (Gold)
- Best mobile-optimized website (Gold)
- Best blog (Silver)
- Best use of social media (Silver)
- Best article of series of articles (Silver)
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Recent Comments
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