Shelina Janmohamed is a senior strategist at Ogilvy Noor, the world's first specialist consultancy for building brands with Muslim consumers. Ogilvy Noor is part of Ogilvy & Mather.
Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think.
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Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s Shelina Janmohamed explains why brands should care.
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The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s 7 million Muslims takes courage, but pays dividends.
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The Arab Spring is opening a new frontier for brands hoping to engage the world’s 1.8 billion Muslims. To mark this week's Eid al-Adha festival, Ogilvy Noor’s Shelina Janmohamed looks at the hajj – the annual Muslim pilgrimage – and what it…
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The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and ready to engage, reports Ogilvy Noor’s Shelina Janmohamed and Nazia Du Bois.
Read on →If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
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Everything Brands Need to Know About Google Glass http://t.co/wHJglzfE5b
Everything Brands Need to Know About Google Glass
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RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google Glass
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RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google Glass
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Everything Brands Need to Know About Google GlassOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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