Sophie Woodrooffe is the Editorial Assistant at Sparksheet. She recently graduated from the University of Alberta with an MA in Philosophy and keeps busy curating the web, indulging in social media, and copy editing for local and international clients. Follow her on Twitter @dswdrff.
It’s been 23 years since the fall of the Iron Curtain but the stigma of Central and Eastern Europe’s Soviet past still casts a long shadow. Could the region’s budding tech scene be the key to its brand renewal?
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The Wondereur app is part magazine, part art gallery and designed exclusively for the tablet. We spoke with co-founders Olivier Berger and Angelica Fox about why touchscreens make art intimate and why this isn’t content marketing.
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McDonald’s is the fast food brand people love to hate (or hate to love), but the award-winning “Our Food. Your Questions.” website aims to change that by blowing the bun off the Big Mac. We spoke with Andrew McCartney, managing director at…
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More than a hundred million American sports fans will be glued to their TVs this Sunday for Super Bowl XLVII. The rest of the world will be paying attention to the ads. And for good reason: This year could turn out to be the high-water mark for…
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This year’s International CES didn’t produce any smartphone, PC or tablet revolutions, but it made clear that the future of tech is mobile, multiscreen – and now.
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By segmenting its online audience by interest, Fast Company has transformed itself from a print magazine to a multichannel media brand. We spoke with Cliff Kuang, editor of Fast Company design spinoff Co.Design.
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As 2012 draws to a close we look back on the year's biggest news events, trends and recurring themes. Mark Zuckerberg, Carly Rae Jepsen and PSY all make an appearance in our year-end infographic.
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The U.S. presidential election is tomorrow and despite what the pundits may have you believe, it’s not just a political event. Like the Olympics, with its four-year cycle the U.S. election tells us a lot about the evolution of media and technology.…
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Moment Factory’s sound and light spectacles have appeared everywhere from the Super Bowl halftime show to the Sagrada Familia in Barcelona. We spoke to founder Sakchin Bessette about balancing creative concerns with client and audience…
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Advertising to the gay community was once left to the fringes. But as America’s straight public grows more accepting, gay-friendly ads aren’t the statements they used to be – they’re the new normal.
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@SpeakWithAdam said:
RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:
RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan
@Rhiroberts said:
Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should AvoidOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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