Sophie Woodrooffe is the Editorial Assistant at Sparksheet. She recently graduated from the University of Alberta with an MA in Philosophy and keeps busy curating the web, indulging in social media, and copy editing for local and international clients.
Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the…
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For the first time ever, the United States of America is going whole hog on its international branding strategy, releasing a series of ad campaigns in Canada, Japan and the U.K. to promote tourism. The campaign, launched May 1, will soon be extending…
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Oscars? Meh. BAFTAs? Pish posh. Cannes? C’est rien. These events may mean something to some, but for us, it’s all about the 35th Annual National Magazine Awards! Did we mention we were nominated? The National Magazine Awards Foundation is a not…
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When you hear the name Austin, Texas in conjunction with a springtime conference, chances are the International Symposium on Online Journalism is not top of mind. But more than 200 journalists, scholars, and media executives congregated at the…
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In the words of New York Times media critic David Carr: “Why the crumbling book business is worthy of so much attention from Justice while Wall Street skates is a broader question we’ll leave for another day.” It’s the first part of that…
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In our recent Q&A we spoke with Jonah Lehrer about his new book Imagine: How Creativity Works. During the conversation we mentioned Milton Glaser, the American graphic artist and co-founder of New York Magazine. In his book, Lehrer uses…
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When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” While hindsight is always 20/20, it’s difficult to know in advance which Man Getting Hit by Football video is going…
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With 66 million monthly visitors and a valuation of more than $1 billion, Yelp is North America’s go-to site for user-generated business reviews. We spoke with Yelp’s Crystal Henrickson about what it takes to create a robust community both online…
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What happens when you mix a global networking technology leader with virtual events? As Cisco's Digital Engagement and Technology Strategist Dannette Veale explains, you get great content.
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SXSW Interactive kicks off today, and in case you opted to pack instead of plan (or you’re planning to follow the conversation over Twitter), we’ve got you covered. For the uninitiated, SXSW Interactive is one of the biggest digital media and…
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
Curating the web.
Awards we’ve won
Maryam said:
I don’t think nostalgia is unique to the current era. We always do this, because the past...
Instant Classic: The Rise of Nostalgia Branding
Fred Skoler said:
Bob Dylan also said “money doesn’t talk, it swears.”
Birds of a Feather: When Creativity and Commerce Collide
Angela said:
#isoj12 may contain more relevant content for this year’s symposium. The hashtag...
International Symposium on Online Journalism Roundup
Marika Patel said:
Well written… I’d add in designer tiffins . Would also be interesting to...
Instant Classic: The Rise of Nostalgia Branding
Stephane said:
I hope the trend does not disappear – although, like all things, it will…I’ve...
Instant Classic: The Rise of Nostalgia BrandingOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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