Sparksheet’s 2012 Trend Watch
The new year is upon us and if Mayan deity Quetzalcoatl has his way, we’ll be goners by December. In the meantime, Sparksheet presents a curated sampling of pre-apocalypse predictions
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About Sophie Woodrooffe
Sophie Woodrooffe was the editor of Sparksheet. She has an MA in Philosophy from the University of Alberta. Follow her on Twitter @dswdrff.
The Year According to Sparksheet
It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens.
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In Defence of Greenwashing: How Brands are Driving the Environmental Movement
By marketing themselves as environmentally friendly, companies like Toyota, Coke and The Body Shop have been accused of greenwashing. What if the green movement is being led by brands themselves?
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The Muppets’ Branded Entertainment Genius
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for…
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What’s the Deal with Cyber Monday?
UPDATE: According to IBM, Cyber Monday spending this year increased by 33 percent over 2010. There are deals, there are good deals, and then there’s Cyber Monday. The online retailer’s response to Black Friday, Cyber Monday has been lowering…
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Cause Marketing Meets the Moustache: How Brands Get Noticed With Movember
For some it’s fall, for others it’s spring, but for legions of people around the world, it’s something else entirely: It’s Movember. For the uninitiated, Movember (a portmanteau bridging the words “moustache” and “November”) is a…
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Mainstream Media Falling Short on Twitter: New Study
Twitter, the world’s most popular micro-blogging site, has been touted as a new form of interactive journalism; news can be broken anytime, anywhere, by anyone – so long as the stories are under 140 characters. However, according to a…
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Sparksheet Wins Record-Smashing Seven COPAs
Maybe it’s our creative director’s near-obsessive attention to detail. Maybe it’s the tsunami of tweets our community manager cranks out on a daily basis. Or maybe it all just boils down to Content. Whatever it is, it’s working. And we…
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YouTube Famous: Making Money with Online Video
In light of Alex Rowland’s latest column on the rise of performance-based online video advertising we thought we’d share a few strategies that some of the top independent content creators on YouTube are using to make money. Lots of money. As it…
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The Sparkbeat
News and insights from our team.
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- Happy Holidays from Sparksheet
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- Inside The New York Times’ Innovation Report
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In Defence of Greenwashing: How Brands are Driving the Environmental Movement
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Web Design: Where UX and Marketing Meet
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Public Relations or Content Marketing? Wrong Question.
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