Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Tori worked with Inbound Marketing for five years, and has been an SEO for a small consulting company, an agency, and in-house. Now she administers SEO training to Moz
customers everywhere by way of data tips, videos and tutorials.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.