Tracy Bains is a writer and marketing strategist. She currently serves as Manager, Communications at the University of British Columbia, and sits on the Executive Team for CoopCulture, a volunteer-run platform for enriching Canada’s dialogue on cultural diversity through storytelling and community engagement. Follow her on Twitter at @tbains or on her blog.
The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities.
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If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings…
Read on →I think in the digital age, producers of content need to be everywhere the people are.
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Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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