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	<title>Comments on: Banking on Airports: Q&amp;A with HSBC&#8217;s Global Advertising Head</title>
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	<description>Good ideas about content, media &#38; marketing</description>
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		<title>By: Dan Verhaeghe</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-21132</link>
		<dc:creator>Dan Verhaeghe</dc:creator>
		<pubDate>Thu, 26 Jan 2012 23:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-21132</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;FYI- The Inside scoop on HSBC&#039;s airport ad strategy: http://t.co/8WLIS4Eb #ContentMarketing #Dx3Canada&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">FYI- The Inside scoop on HSBC&#39;s airport ad strategy: <a href="http://t.co/8WLIS4Eb" rel="nofollow">http://t.co/8WLIS4Eb</a> #ContentMarketing #Dx3Canada</span></span></span></p>
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		<title>By: Simon Riha</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-19537</link>
		<dc:creator>Simon Riha</dc:creator>
		<pubDate>Sun, 20 Nov 2011 14:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-19537</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Always impressed by brilliant HSBC ads in jetways at airports all around the world. Here&#039;s the explanatory insight: http://t.co/aSCh4v9U #in&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Always impressed by brilliant HSBC ads in jetways at airports all around the world. Here&#39;s the explanatory insight: <a href="http://t.co/aSCh4v9U" rel="nofollow">http://t.co/aSCh4v9U</a> #in</span></span></span></p>
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		<title>By: Simon Riha</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-19536</link>
		<dc:creator>Simon Riha</dc:creator>
		<pubDate>Sun, 20 Nov 2011 14:02:49 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-19536</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Always impressed by brilliant HSBC ads in jetways at airports all around the world. Here&#039;s the explanatory insight: http://t.co/aSCh4v9U&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Always impressed by brilliant HSBC ads in jetways at airports all around the world. Here&#39;s the explanatory insight: <a href="http://t.co/aSCh4v9U" rel="nofollow">http://t.co/aSCh4v9U</a></span></span></span></p>
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		<title>By: Brand New Havana: On the Set of Cuba&#8217;s First Branded Film &#124; Sparksheet</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-11424</link>
		<dc:creator>Brand New Havana: On the Set of Cuba&#8217;s First Branded Film &#124; Sparksheet</dc:creator>
		<pubDate>Tue, 07 Jun 2011 15:40:36 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-11424</guid>
		<description>[...] warp of an island, there is no branding. No ads for business-friendly hotels or glitzy casinos. No HSBC-stamped jet bridges or Visa-sponsored airport lounge. You don’t realize how many messages are vying for your [...]</description>
		<content:encoded><![CDATA[<p>[...] warp of an island, there is no branding. No ads for business-friendly hotels or glitzy casinos. No HSBC-stamped jet bridges or Visa-sponsored airport lounge. You don’t realize how many messages are vying for your [...]</p>
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		<title>By: tenthavenue</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-9872</link>
		<dc:creator>tenthavenue</dc:creator>
		<pubDate>Thu, 07 Apr 2011 15:53:48 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-9872</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;An oldie but a goodie from @spafax&#039;s @sparksheet: HSBC&#039;s Andrea Newman on Airport Advertising: http://bit.ly/buymNb&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">An oldie but a goodie from @spafax&#39;s @sparksheet: HSBC&#39;s Andrea Newman on Airport Advertising: <a href="http://bit.ly/buymNb" rel="nofollow">http://bit.ly/buymNb</a></span></span></span></p>
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		<title>By: An Airport Finds its Voice: Q&#38;A with @BostonLogan&#8217;s Lisa Allen Brown &#124; Sparksheet</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-7169</link>
		<dc:creator>An Airport Finds its Voice: Q&#38;A with @BostonLogan&#8217;s Lisa Allen Brown &#124; Sparksheet</dc:creator>
		<pubDate>Mon, 15 Nov 2010 15:04:36 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-7169</guid>
		<description>[...] being a brand in itself Logan is also a hub for other brands, from international airlines to the airport Burger King, which you tweeted about recently. Can you [...]</description>
		<content:encoded><![CDATA[<p>[...] being a brand in itself Logan is also a hub for other brands, from international airlines to the airport Burger King, which you tweeted about recently. Can you [...]</p>
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		<title>By: GB</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-1153</link>
		<dc:creator>GB</dc:creator>
		<pubDate>Thu, 04 Feb 2010 02:04:43 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-1153</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Banking on Airports: Q&amp;A with HSBC’s Global Advertising Head http://ow.ly/13zS4&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Banking on Airports: Q&amp;A with HSBC’s Global Advertising Head <a href="http://ow.ly/13zS4" rel="nofollow">http://ow.ly/13zS4</a></span></span></span></p>
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		<title>By: Editorial Director</title>
		<link>http://sparksheet.com/banking-on-airports-qa-with-hsbcs-global-advertising-head/#comment-2351</link>
		<dc:creator>Editorial Director</dc:creator>
		<pubDate>Sun, 31 Jan 2010 17:51:47 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1310#comment-2351</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Banking on Airports: Q&amp;A with HSBC on branded content, media buys and travel &#124; Sparksheet http://bit.ly/bC1eFa&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Banking on Airports: Q&amp;A with HSBC on branded content, media buys and travel | Sparksheet <a href="http://bit.ly/bC1eFa" rel="nofollow">http://bit.ly/bC1eFa</a></span></span></span></p>
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