Comments on: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/ Good ideas about content, media & marketing Mon, 21 May 2012 08:53:37 +0000 hourly 1 By: Glass is Green http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-8619 Glass is Green Wed, 23 Feb 2011 15:45:50 +0000 http://sparksheet.com/?p=1326#comment-8619 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/</span></span> http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/

]]> By: Chilion Benedict http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-3372 Chilion Benedict Mon, 30 Aug 2010 15:54:51 +0000 http://sparksheet.com/?p=1326#comment-3372 Agreed. While it's refreshing to see a brand be discrete, in this case both the brand and viewers would have benefited from GE succinctly tying it all back to their burgeoning healthcare practice, as they are doing some cool things. Agreed. While it’s refreshing to see a brand be discrete, in this case both the brand and viewers would have benefited from GE succinctly tying it all back to their burgeoning healthcare practice, as they are doing some cool things.

]]> By: Joey Tanny http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-3368 Joey Tanny Mon, 30 Aug 2010 14:19:52 +0000 http://sparksheet.com/?p=1326#comment-3368 Thanks for sharing that, it really is a great form of branded content. They could have used a bit more "branding" though. Thanks for sharing that, it really is a great form of branded content. They could have used a bit more “branding” though.

]]> By: Chilion Benedict http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-3367 Chilion Benedict Mon, 30 Aug 2010 14:05:10 +0000 http://sparksheet.com/?p=1326#comment-3367 And you have to include what GE did in partnership with CTV/TSN: A series of segments called Superbodies that explained the science behind various Olympic sports. This is branded content at its best -- on more than one occasion, the room would go silent and I'd hear someone say something like "That was awesome". Here's the one about moguls skiing: http://www.youtube.com/watch?v=ywaXekG7qHA And you have to include what GE did in partnership with CTV/TSN: A series of segments called Superbodies that explained the science behind various Olympic sports. This is branded content at its best — on more than one occasion, the room would go silent and I’d hear someone say something like “That was awesome”.

Here’s the one about moguls skiing:

]]> By: Raymond Girard http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-2383 Raymond Girard Tue, 23 Feb 2010 16:47:56 +0000 http://sparksheet.com/?p=1326#comment-2383 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Bay gets a (brand marketing) Gold at the Olympics http://bit.ly/a8e3jB ...and our take on Olympic marketing here: http://bit.ly/aad8ef</span></span> The Bay gets a (brand marketing) Gold at the Olympics http://bit.ly/a8e3jB …and our take on Olympic marketing here: http://bit.ly/aad8ef

]]> By: bhatnaturally http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1280 bhatnaturally Tue, 23 Feb 2010 11:13:13 +0000 http://sparksheet.com/?p=1326#comment-1280 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Brand Olympics: The best marketing campaigns of the 2010 Vancouver Winter Games http://tr.im/PqbF</span></span> Brand Olympics: The best marketing campaigns of the 2010 Vancouver Winter Games http://tr.im/PqbF

]]> By: Leanne Shepel http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1242 Leanne Shepel Fri, 19 Feb 2010 00:36:19 +0000 http://sparksheet.com/?p=1326#comment-1242 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy</span></span> RT @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy

]]> By: Leanne Shepel http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1236 Leanne Shepel Fri, 19 Feb 2010 00:25:03 +0000 http://sparksheet.com/?p=1326#comment-1236 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content"></span></span>

]]> By: Dan Levy/Joey Tanny http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1237 Dan Levy/Joey Tanny Fri, 19 Feb 2010 00:24:02 +0000 http://sparksheet.com/?p=1326#comment-1237 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content"></span></span>

]]> By: Kim Skildum-Reid http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1175 Kim Skildum-Reid Wed, 10 Feb 2010 06:13:53 +0000 http://sparksheet.com/?p=1326#comment-1175 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@Sparksheet - Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games - http://tinyurl.com/ycaylw4</span></span> @Sparksheet – Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games – http://tinyurl.com/ycaylw4

]]> By: Alex from Puddlegear http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1174 Alex from Puddlegear Wed, 10 Feb 2010 05:46:23 +0000 http://sparksheet.com/?p=1326#comment-1174 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy</span></span> @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy

]]> By: nick bouton http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1172 nick bouton Wed, 10 Feb 2010 05:31:16 +0000 http://sparksheet.com/?p=1326#comment-1172 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games RT @homeonhowe: @sparksheet: http://is.gd/837B0</span></span> Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games RT @homeonhowe: @sparksheet: http://is.gd/837B0

]]> By: Robbie Romu http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1173 Robbie Romu Wed, 10 Feb 2010 05:27:57 +0000 http://sparksheet.com/?p=1326#comment-1173 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Holy Cow! Thanks @sparksheet: http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/</span></span> Holy Cow! Thanks @sparksheet: http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/

]]> By: tomkelshaw http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1170 tomkelshaw Tue, 09 Feb 2010 13:03:50 +0000 http://sparksheet.com/?p=1326#comment-1170 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">WPP's Sparksheet blog does Vancouver Winter Olympics marketing rundown: http://bit.ly/chxgZ5</span></span> WPP's Sparksheet blog does Vancouver Winter Olympics marketing rundown: http://bit.ly/chxgZ5

]]> By: Comandix WSI Markham http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1168 Comandix WSI Markham Mon, 08 Feb 2010 22:39:23 +0000 http://sparksheet.com/?p=1326#comment-1168 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Brand Olympics - Best Campaigns of the 2010 Winter Olympics http://bit.ly/aC6Ojk</span></span> Brand Olympics – Best Campaigns of the 2010 Winter Olympics http://bit.ly/aC6Ojk

]]> By: Stephen Da Cambra http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1166 Stephen Da Cambra Sun, 07 Feb 2010 22:00:19 +0000 http://sparksheet.com/?p=1326#comment-1166 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Brand Olympics - Best Campaigns of the 2010 Winter Olympics http://bit.ly/aC6Ojk</span></span> Brand Olympics – Best Campaigns of the 2010 Winter Olympics http://bit.ly/aC6Ojk

]]> By: Urban Yuppie http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1152 Urban Yuppie Wed, 03 Feb 2010 22:12:03 +0000 http://sparksheet.com/?p=1326#comment-1152 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@Sparksheet - Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games - http://tinyurl.com/ycaylw4</span></span> @Sparksheet – Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games – http://tinyurl.com/ycaylw4

]]> By: Marcia Simpson http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1151 Marcia Simpson Wed, 03 Feb 2010 20:59:56 +0000 http://sparksheet.com/?p=1326#comment-1151 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@Sparksheet - Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games - http://tinyurl.com/ycaylw4</span></span> @Sparksheet – Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games – http://tinyurl.com/ycaylw4

]]> By: James Filbry http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1150 James Filbry Wed, 03 Feb 2010 20:36:59 +0000 http://sparksheet.com/?p=1326#comment-1150 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Home on Howe campaign press: http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/</span></span> Home on Howe campaign press: http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/

]]> By: Julie Burgmeier http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1148 Julie Burgmeier Wed, 03 Feb 2010 09:42:44 +0000 http://sparksheet.com/?p=1326#comment-1148 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy</span></span> RT @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy

]]> By: Ezra Sarajinsky http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1146 Ezra Sarajinsky Wed, 03 Feb 2010 02:21:13 +0000 http://sparksheet.com/?p=1326#comment-1146 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/aad8ef an excellent articl ...</span></span> RT @Sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/aad8ef an excellent articl …

]]> By: Vincent White http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1145 Vincent White Wed, 03 Feb 2010 00:28:47 +0000 http://sparksheet.com/?p=1326#comment-1145 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/aad8ef via @packlight</span></span> RT @Sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/aad8ef via @packlight

]]> By: Red Canoe Brands http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1144 Red Canoe Brands Tue, 02 Feb 2010 23:04:30 +0000 http://sparksheet.com/?p=1326#comment-1144 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">we're featured! >> Brand Olympics: The best marketing campaigns of the 2010 Vancouver Winter Games http://bit.ly/9SZJww</span></span> we're featured! >> Brand Olympics: The best marketing campaigns of the 2010 Vancouver Winter Games http://bit.ly/9SZJww

]]> By: Mark Smiciklas http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1142 Mark Smiciklas Tue, 02 Feb 2010 20:45:07 +0000 http://sparksheet.com/?p=1326#comment-1142 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jen_thompson: #urbanbarn takes GOLD in Brand Olympics for the Best Marketing Campaign of the 2010 Winter Games http://ow.ly/12NIQ</span></span> RT @jen_thompson: #urbanbarn takes GOLD in Brand Olympics for the Best Marketing Campaign of the 2010 Winter Games http://ow.ly/12NIQ

]]> By: Rob Schlyecher http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1140 Rob Schlyecher Tue, 02 Feb 2010 05:14:26 +0000 http://sparksheet.com/?p=1326#comment-1140 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy</span></span> RT @sparksheet: Brand Olympics: The Best Marketing Campaigns of the 2010 Vancouver Winter Games http://bit.ly/bxZ1wy

]]> By: lizlessor http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1139 lizlessor Tue, 02 Feb 2010 02:35:56 +0000 http://sparksheet.com/?p=1326#comment-1139 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Good post about who's winning the Vancouver 2010 Brand Olympics from @Sparksheet http://goo.gl/SoCa</span></span> Good post about who's winning the Vancouver 2010 Brand Olympics from @Sparksheet http://goo.gl/SoCa

]]> By: Claire Atkinson http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1137 Claire Atkinson Mon, 01 Feb 2010 23:58:45 +0000 http://sparksheet.com/?p=1326#comment-1137 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Brand Olympics? http://bit.ly/aad8ef The best marketing campaigns of the 2010 Olympic Winter Games in Vancouver</span></span> RT @Sparksheet: Brand Olympics? http://bit.ly/aad8ef The best marketing campaigns of the 2010 Olympic Winter Games in Vancouver

]]> By: claireatki http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-2375 claireatki Mon, 01 Feb 2010 23:58:45 +0000 http://sparksheet.com/?p=1326#comment-2375 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Brand Olympics? http://bit.ly/aad8ef The best marketing campaigns of the 2010 Olympic Winter Games in Vancouver</span></span> RT @Sparksheet: Brand Olympics? http://bit.ly/aad8ef The best marketing campaigns of the 2010 Olympic Winter Games in Vancouver

]]> By: Laure de Carayon http://sparksheet.com/brand-olympics-the-best-marketing-campaigns-of-the-2010-vancouver-winter-games/#comment-1138 Laure de Carayon Mon, 01 Feb 2010 23:56:33 +0000 http://sparksheet.com/?p=1326#comment-1138 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Brand Olympics? http://bit.ly/aad8ef The best marketing campaigns of the 2010 Olympic Winter Games in Vancouver</span></span> RT @Sparksheet: Brand Olympics? http://bit.ly/aad8ef The best marketing campaigns of the 2010 Olympic Winter Games in Vancouver

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