In the news

Last week at Apple’s World Wide Developer Conference, Steve Jobs introduced the long-awaited iCloud, the free service that will allow users to seamlessly (and cordlessly) sync their Apple devices. While the move is being championed as Apple “finally getting the web,” some critics are questioning whether the service is ready to serve the business world.

Speaking of Apple, along with the iCloud, Jobs also gave a sneak peek of iOS 5, which will “deeply integrate” Twitter into the operating system, but not so much Facebook.

In another nod to Twitter, Facebook is now testing its “Happening Now” feature on a handful of users.

As of June 20, brands will be able to apply for top-level domain extensions, meaning they will be able to purchase URLs ending in their brand names. The new domain offerings will give brands that do not own their desired URLs a second chance at reclaiming themselves on the web.

Views from around the web

Zip up that hoodie, Zuckerberg; Mashable’s Adam Ostrow thinks Twitter is the new Facebook.

Has “informational dystopia” finally arrived? Slate’s Jacob Weisberg pops author Eli Pariser’s “Filter Bubble,”

Lessons from Weinergate: “This should be a lesson to those who get too relaxed about powerful forces they mistakenly believe are within their control.”

Random bytes

Media agencies are putting their money where their mouse is by allocating more funds to online marketing.

Does this screen make my butt look big? The next generation fitting room.

Google’s Do-Ra-Mi doodle finds a permanent domain.

Going viral

Facebook and Twitter are taken to the streets, showing us just how awkward our online practices actually are:

The man responsible for Old Spice’s Emmy-winning “The Man Your Man Could Smell Like” spot strikes again, this time with beer:

Duck and cover! Angry birds comes to life in Barcelona:

What’s app-ening

The app answer to Damn You Auto Correct, plus Business Insider’s list of other apps you may have missed.

PC World’s best budget apps (only 99 cents!) for when boredom ensues.

Order sushi like a pro with these apps. Domo Arigato, Apple (and Android).