Lynne D. Johnson on how brands can use online tools to manage customer relationships on and offline:
Emily Gannett on treating events like digital campaigns:
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Q&A
Bridging the Digital-Physical Divide: Videos Q&As with Lynne D. Johnson and Emily Gannett
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL Productions’ Emily Gannett about how they’re bringing social media experiences into the real world.
About the Author
Dan Levy is the Content Strategist at Unbounce and the former Editor of Sparksheet. He holds a master’s degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
Spark Quotes
I think in the digital age, producers of content need to be everywhere the people are.
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Bridging the Digital-Physical Divide: Videos Q&As with Lynne D. Johnson and Emily Gannett http://dlvr.it/BJqrZ
RT @sparksheet: Q&As with @lynneluvah & @EmilyGannett http://ow.ly/3omSc On bringing #socialmedia experiences into the real world.
RT @sparksheet: Q&As with @lynneluvah & @EmilyGannett http://ow.ly/3omSc Merging #experiential with #socialmedia
RT @becausexm: RT @sparksheet: Q&As with @lynneluvah & @EmilyGannett http://ow.ly/3omSc Merging #experiential with #socialmedia
RT @Sparksheet: Q&As with @lynneluvah & @EmilyGannett http://ow.ly/3omSc On bringing #socialmedia experiences into the real world.
Cavitation of the digitalphysical distribution: Video Q&As with Lynne D. Johnson and Emily Gannett: With Sparksh… http://bit.ly/h9txWv
Cavitation of the digitalphysical distribution: Video Q&As with Lynne D. Johnson and Emily Gannett: With Sparksh… http://bit.ly/e6wACo
[…] using your real name, not a screen name or alter ego. This in turn has helped make the Internet an extension of the physical world, a place where real business and social relationships can […]