Lynne D. Johnson on how brands can use online tools to manage customer relationships on and offline:
Emily Gannett on treating events like digital campaigns:
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL Productions’ Emily Gannett about how they’re bringing social media experiences into the real world.
Lynne D. Johnson on how brands can use online tools to manage customer relationships on and offline:
Emily Gannett on treating events like digital campaigns:
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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Bridging the Digital-Physical Divide: Videos Q&As with Lynne D. Johnson and Emily Gannett http://dlvr.it/BJqrZ
RT @sparksheet: Q&As with @lynneluvah & @EmilyGannett http://ow.ly/3omSc On bringing #socialmedia experiences into the real world.
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Cavitation of the digitalphysical distribution: Video Q&As with Lynne D. Johnson and Emily Gannett: With Sparksh… http://bit.ly/h9txWv
Cavitation of the digitalphysical distribution: Video Q&As with Lynne D. Johnson and Emily Gannett: With Sparksh… http://bit.ly/e6wACo
[…] using your real name, not a screen name or alter ego. This in turn has helped make the Internet an extension of the physical world, a place where real business and social relationships can […]