Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Lynne D. Johnson on how brands can use online tools to manage customer relationships on and offline:
Emily Gannett on treating events like digital campaigns:
About the Author
Dan Levy is the Content Strategist at Unbounce and the former Editor of Sparksheet. He holds a master’s degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.