Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Carol Roth on how content can be a “bridge” to customer loyalty:
Ben Grossman on using content to humanize your brand:
About the Author
Dan Levy is the Content Strategist at Unbounce and the former Editor of Sparksheet. He holds a master’s degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.