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Category Archives: AVOD

On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. Can marketers keep up?

AVOD, Design, Q&A, Travel

Airplane Design and the Rise of the Asian Consumer

2009/11/10 | By Dan Levy | Responses (1)

Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.

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AVOD, Design, Q&A, Travel

Seeing RED: Q&A with Virgin America

2009/10/05 | By Lance Viau and Venus Stojsic | Responses (0)

This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.

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AVOD, Question Spark, Travel

Is Today’s Inflight Entertainment Experience Really Better Than Yesterday’s?

2009/10/01 | By Dan Levy | Responses (11)

Remember when the flight attendant would put on a movie and the plane would fall silent? At any moment the cabin would fill with laughter or tears as we all fixated on the same romantic comedy or superhero flick. And when the movie was over, you’d know if it was a hit by measuring the line-up at the bathroom.

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