Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky Flier, suggests it’s time to give travellers a better sense of what they’re booking.
Keep Reading
AVOD, Design, Travel
Flag Carriers: Cultural Entertainment and Design In Flight
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?
Keep Reading
AVOD, Engagement Checkup, Travel
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?
Keep Reading
AVOD, Q&A, Return on Engagement
The Future of Branded Entertainment: Q&A with Brent Friedman
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content marketer Russell Sparkman spoke to him about brand integration and the art of creating “universes worthy of devotion.”
Keep Reading
AVOD, Design, Q&A, Travel
Airplane Design and the Rise of the Asian Consumer
Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.
Keep Reading
AVOD, Design, Q&A, Travel
Seeing RED: Q&A with Virgin America
This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.
Keep Reading
Engagement Checkup
- Airline Business
- Box Office Mojo
- Brand Autopsy
- Bubblegeneration
- Business Traveller
- Ck’s Blog
- Content Marketing Today
- Development Blog
- Documentation
- FlyerTalk
- Gethin’s Inflight News Blog
- Greg Verdino
- IFExpress
- Influential Marketing Blog
- Jackson Fish Market
- Jeffrey Zeldman
- Junta42
- Karen von Hahn
- Mashable
- NewTeeVee
- Outspoken Media
- PR 2.0
- Runway Girl
- Six Pixels of Separation
- SKYTRAX Reviews
- The Cranky Flier
- The Social Concept
- TV.com
- Web Ink Now
- World Hum
- WPP – Leaders in Advertising, Branding, Marketing
- Writing on the Web
- Foursquare Inks Deals With Major Media and Entertainment Brands
- FT.com / Style - The boom in branded magazines
- I Like to Watch - Salon.com
- MediaShift . On-Demand Publishing Opens Up Magazine Industry | PBS
- What thoughts about metered paywalls say about journalism, the public, and The New York Times » Nieman Journalism Lab
- The State of Online Video: Getting Paid for Content
- Custom Publishing | Ad Age Spurns Custom Publishing | Jim's Blog
- Marketing: Five Best Branded-Entertainment Deals of 2009 - Advertising Age - Madison+Vine: News
- http://canadianmags.blogspot.com/2010/01/2009-year-in-review.html
- Will Super Bowl sponsors stay in the game? - latimes.com
- Idea 004: the rise of the blogazine « Adam Westbrook
- Is journalism storytelling? « BuzzMachine
- Book of Oregon - Travel Oregon
- The American Diet: 34 Gigabytes a Day - Bits Blog - NYTimes.com
- Four Tips for Brands Embracing the New Methods of Storytelling - Advertising Age - Guest Columnists
