Flying is about more than a cheap ticket and prompt take-off. The on-demand movie selection, inflight snack or (lack of) leg room can make or break the brand experience. Air travel expert Brett Snyder, aka The Cranky Flier, suggests it’s time to give travellers a better sense of what they’re booking.
Keep ReadingFlag Carriers: Cultural Entertainment and Design In Flight
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?
Keep ReadingEngagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?
Keep ReadingThe Future of Branded Entertainment: Q&A with Brent Friedman
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content marketer Russell Sparkman spoke to him about brand integration and the art of creating “universes worthy of devotion.”
Keep ReadingSeeing RED: Q&A with Virgin America
This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.
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