Five Lessons from BrandsConf 2011
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
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BrandsConf
Sparksheet was the official media partner of BrandsConf, the first global event devoted to exploring the humanization of brands online. For information about how we can turn your event into content, send as a note at events@sparksheet.com.
Bridging the Digital-Physical Divide: Videos Q&As with Lynne D. Johnson and Emily Gannett
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Caring About Content: Video Q&As with Carol Roth and Ben Grossman
Content is the secret weapon for any brand looking to tell (and sell) their story. We asked business strategist Carol Roth and Oxford Communications’ Ben Grossman to… more
The Future of Branded Storytelling: Video Q&As with Tim Washer, Michael Margolis and David Knies
Telling stories is at the heart of what we do here at Sparksheet and it’s also the key to great marketing. We spoke to three BrandsConf speakers, Cisco's Tim Washer, Get… more
Marketing on the Inside: Video Q&A with JWT Inside’s Robert Fieseler
Before marketing themselves to the world, businesses need to foster their identities on the inside. We spoke to JWT Inside Senior Copy Writer Robert Fiesler about finding the right people to tell your… more
Advertising in the Digital Age: Video Q&A with Wunderman’s Nick Moore
As Executive Vice President and Chief Creative Officer at Wunderman New York, Nick Moore understands how media, marketing and advertising are being transformed by the digital revolution. We caught up with him… more
Making Out with Your Customers: Video Q&A with Saul Colt
Brand consultant and self-described "Smartest Man in the World" Saul Colt was one of BrandsConf's funniest presenters. We caught up with him backstage and asked… more
Five Lessons from BrandsConf 2010
After a month of creating content and conversations around the humanization of brands, we finally got to meet the rest of the amazing BrandsConf community yesterday in New York City. We’ll be posting tons of… more
The Bottom Line of Human Business
We’ve asked some of Sparksheet’s all-star contributors and friends to reflect on @BrandsConf's theme, the humanization of brands. Bestselling author and business blogger Chris Brogan points out that for smart brands, being human and making money… more
Tweet Like a Monster: Q&A with @Sesame Street’s Dan Lewis
As Sesame Street’s new media director, Dan Lewis has the hairy task of giving the beloved children’s brand a monster human voice. We spoke to the @BrandsConf presenter about… more
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The Sparkbeat
News and insights from our team.
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Spark Quotes
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
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