
Five Lessons from BrandsConf 2011
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
Sparksheet was the official media partner of BrandsConf, the first global event devoted to exploring the humanization of brands online. For information about how we can turn your event into content, send as a note at events@sparksheet.com.
An eclectic community of marketers, media personalities and other “characters” gathered in New York City last week to explore how brands are becoming more human in the digital age. Brandstoria's Sharlene… more
At Sparksheet we’re fascinated by the increasingly symbiotic relationship between the online and offline realms. We spoke to R/GA’s Lynne D. Johnson and IRL… more
Content is the secret weapon for any brand looking to tell (and sell) their story. We asked business strategist Carol Roth and Oxford Communications’ Ben Grossman to… more
Telling stories is at the heart of what we do here at Sparksheet and it’s also the key to great marketing. We spoke to three BrandsConf speakers, Cisco's Tim Washer, Get… more
Before marketing themselves to the world, businesses need to foster their identities on the inside. We spoke to JWT Inside Senior Copy Writer Robert Fiesler about finding the right people to tell your… more
As Executive Vice President and Chief Creative Officer at Wunderman New York, Nick Moore understands how media, marketing and advertising are being transformed by the digital revolution. We caught up with him… more
Brand consultant and self-described "Smartest Man in the World" Saul Colt was one of BrandsConf's funniest presenters. We caught up with him backstage and asked… more
After a month of creating content and conversations around the humanization of brands, we finally got to meet the rest of the amazing BrandsConf community yesterday in New York City. We’ll be posting tons of… more
We’ve asked some of Sparksheet’s all-star contributors and friends to reflect on @BrandsConf's theme, the humanization of brands. Bestselling author and business blogger Chris Brogan points out that for smart brands, being human and making money… more
As Sesame Street’s new media director, Dan Lewis has the hairy task of giving the beloved children’s brand a monster human voice. We spoke to the @BrandsConf presenter about… more
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