Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
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China in Motion
On-the-ground stories and insights into China’s emerging consumer class.
Shanzhai: China’s Brand Copycats
China’s consumer class is on the rise, but visitors may still find themselves checking in to a “Marvelot” or shopping at a “Dolce and Banana.” In this month's feature article, columnist Kunal Sinha looks at China’s copycat problem and… more
Old and New Converge in Hong Kong
As Sparksheet’s China columnist, Ogilvy & Mather’s Kunal Sinha gives us a first-hand look at the emerging Chinese consumer class. This month he reports on a hot summer day in Hong Kong – a city where the old and new worlds collide in unexpected… more
China’s High Speed Travel Battle
Checking in from China, Ogilvy & Mather’s Kunal Sinha reports on the new high-speed rail network that’s transforming the country for local business people, travellers, and expats like him. more
China in Motion: Inside the Chinese New Year Travel Phenomenon
As Sparksheet’s China columnist, Ogilvy & Mather’s Kunal Sinha keeps tabs on China’s emerging consumer class. This time he fills us in on the Chinese Lunar New Year Festival, an annual countrywide pilgrimage in which both travellers and brands… more
China in Motion: May Day at Jinji Lake
Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. This time he shares insights from a lakeside holiday near Shanghai, where breathtaking vistas and historic gardens compete with Prada outlets and Papa… more
Hotels in China: A Whole Different Story
Ogilvy & Mather's Kunal Sinha checks in with the latest on China's emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling. more
Hotels in China: What Western Brands Should Know
An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over. more
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