Why Reddit is a Brand’s Best Friend
Social news website Reddit has become digital ground zero for sticky content, curated by a passionate community. Dx3’s Jordan Markowski asks, “Why aren’t brands paying attention?” more
- Follow Sparksheet on Twitter
- Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
Engagement Checkup
In the digital age, brands are more connected than ever before. But which ones are really connecting with customers?
Should Brands Care About Google+?
A year after its launch, Google+ boasts more than 100 million users. But given its ongoing perception problems the question remains: Can brands afford to ignore Google’s social network? more
When Content Meets Community: Brands on Tumblr
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community. more
Should Brands Care About Pinterest?
Is Pinterest the social media flavour of the week or should marketers be paying attention? In our latest Engagement Checkup, we examine how brands are getting in on the "Pinsanity." more
Game for Business: The Rise of Branded Social Games
Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga. In our latest Engagement Checkup we discover that gaming is more than a buzzword; it’s a business… more
What’s the Deal with Groupon?
Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers. more
Cause Marketing in the Digital Age
Brand meets cause. Brand markets cause. Brand and cause grow old and rich together. Simple, right? In our latest Engagement Checkup, we look at how cause marketing has become much more complicated in the age of social media. more
Are Corporate Blogs Still Relevant?
Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more
Airlines on Twitter: Engagement Checkup
A little over a year ago, Sparksheet was one of the first sites to take a look at how airlines were using Twitter to engage with customers. Now that airline tweeting has… more
How Airlines Handled the Ash Cloud – Engagement Checkup
It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to… more
Popular Topics
- social media
- content
- marketing
- brands
- design
- publishing
- travel
- branding
- return on engagement
- branded entertainment
- advertising
- airlines
- events
- emerging markets
- content marketing
- engagement
- magazines
- sparksheetTV
- journalism
- transumer
- agency culture
- conferences
- best of the web
- mobile
- sparksheet news
- brandsconf
- books
- branded content
- youtube
- storytelling
- content strategy
- brazil
- China
- IFE
- video
- business
The Sparkbeat
News and insights from our team.
- CTRL ALT Delete: Google+ Hangout with Mitch Joel
- Want to Join the Sparksheet Team?
- Sparksheet at Dx3 Canada This Week
- Help Us Make Sparksheet Better
- Happy Holidays from Sparksheet
- Sparksheet Wins Three Folio Magazine Awards
Spark Quotes
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
What is Sparksheet?
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →Sparksheet TV
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Accolades
Some of the awards we’ve won
Webby Awards 2013
- Webby Honoree for Best Email Newsletter
Folio Awards 2012
- Best Standalone Digital Magazine, B2B (Gold – Eddie)
- Best Online Column or Blog, B2B (Gold – Eddie) (Return of the Editor)
- Silver – Best Digital Edition/Digital Magazine Design (Silver – Ozzie)
Canadian Online Publishing Awards 2012
- Best overall online-only publication (Gold)
- Best website design (Gold)
- Best e-newsletter (Gold)
- Best mobile-optimized website (Gold)
- Best blog (Silver)
- Best use of social media (Silver)
- Best article of series of articles (Silver)
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Our Latest Tweets
You should follow us on twitter.Recent Comments
What readers had to say
@SpeakWithAdam said:RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan- Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan 
@Rhiroberts said:Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should Avoid