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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

What’s the Deal with Groupon?

What’s the Deal with Groupon?

Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers. more

Cause Marketing in the Digital Age

Cause Marketing in the Digital Age

Brand meets cause. Brand markets cause. Brand and cause grow old and rich together. Simple, right? In our latest Engagement Checkup, we look at how cause marketing has become much more complicated in the age of social media. more

Are Corporate Blogs Still Relevant?

Are Corporate Blogs Still Relevant?

Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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