The Human Side of Brand Storytelling
In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy. more
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The Business of Storytelling
Corporate strategist Gunther Sonnenfeld waxes analytic on the role of storytelling and curation in today’s branded world.
The Business of Brand Storymaking
In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people. more
Curation, Community and Coca-Cola’s Open Happiness Project
Whether you’re a major brand, a marketer or a media outlet, telling stories is the heart and soul of what you do. In his second column on “the business of storytelling,” Gunther Sonnenfeld explains how Coke embraced the universal theme of… more
The Business of Storytelling
Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more
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