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The Business of Storytelling

The Business of Storytelling

Whether you’re a major brand, an online marketer or a media outlet, telling stories is the heart and soul of what you do. Corporate technologist Gunther Sonnenfeld explains how businesses can use storytelling to curate relevant branded experiences… more


Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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