Spafax Content Director Arjun Basu believes content is everywhere, everything is content and that brands are on the front lines of the content revolution.
Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu. more
If last year’s Content Marketing World conference was the branded content industry’s coming out party, this was the wedding. Spafax Content Director Arjun Basu reports. more
Slow Food. Slow Cities. Slow Content. Invoking the late Steve Jobs, Spafax Content Director Arjun Basu argues it’s time for content creators and conference-goers to stop worrying about trends and start doing good work. more
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. To get the conversation started, Spafax content director Arjun Basu provokes content people to think beyond the web. more
Content strategists have been around since the dawn of the web, but this month’s Confab conference was a coming out party for these “quiet kids in the corner.” Spafax content director Arjun Basu was on the scene in Minneapolis to find out why… more
Content creators and the brands they serve gathered in Charleston, S.C. last month for the annual, awesomely alliterative Custom Content Council Conference. Spafax’s freshly dubbed Content… more
Custom publishing is recast as “content marketing.” Editorial directors are reborn as “content directors.” Spafax’s Arjun Basu explains why this is all more than just semantics: It’s part of the “Content Revolution.” more
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I agree with what you written Shel!.. Those social media platform are...
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Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
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How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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