Storied: Luxury Hotels Star in Their Own Branded Films
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
The consumer in transit. The transient consumer. The global citizen. Whichever definition you prefer, there’s no doubt that we have unique and elusive needs when we’re on the go, and it’s up to brands to figure out how to fulfill them.
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism. more
Too many brands in the kitchen? In our latest look at unexpected brand partnerships, award-winning food and travel writer Chris Johns explores what happens when gourmet chefs check in to a hotel near you. more
In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more
How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more
People are more mobile than ever and the savviest brands are learning to serve them wherever they may be. Transumer columnist Charlene Rooke looks at how hotel brands are extending their hospitality to airport lounges, train stations, and other… more
How does a land-based foodie brand stay true to its local ethos while cruising international waters? Transumer columnist Charlene Rooke explores the unique partnership between Relais & Châteaux restaurants and luxury cruise line Silversea. more
When U2’s Bono and his wife launched Edun in 2005, they hoped the clothing brand would be a Made-in-Africa affair. Turns out the business of “sustainable luxury” is more challenging than they expected, as fashion writer Aliyah Shamsher reports.… more
At Sparksheet we believe that airlines are more than just brands: They’re cultural ambassadors that connect people and nations around the world. Our columnist Charlene Rooke reviews two exotic, nationally owned “flag carriers” that offer very… more
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