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Category Archives: Design

Graphic design. Web design. Interaction design. User Experience design. We’re not sure if it will save the world, but design can make your brand.

Design, Travel

Brands That Click: How to Design a Great Travel Website

2010/02/04 | By Andy Hayes | Responses (11)

For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes explains how you can improve your customer’s experience, even before they become your customer.

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Design, Travel

Hotels in China: A Whole Different Story

2009/12/02 | By Kunal Sinha | Responses (2)

Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling.

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Design, Q&A, Relationships

A Design Apart: Q&A with Jeffrey Zeldman

2009/11/19 | By Dan Levy | Responses (85)

Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.

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AVOD, Design, Q&A, Travel

Airplane Design and the Rise of the Asian Consumer

2009/11/10 | By Dan Levy | Responses (1)

Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.

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AVOD, Design, Q&A, Travel

Seeing RED: Q&A with Virgin America

2009/10/05 | By Lance Viau and Venus Stojsic | Responses (0)

This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.

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