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Category Archives: Design

Graphic design. Web design. Interaction design. User Experience design. We’re not sure if it will save the world, but design can make your brand.

Design, Travel

Brand New Zealand: Q&A with Designworks

2010/07/05 | By Dan Levy | Responses (10)

How do you rebrand a city? Do you work with established symbols and perceptions, or take the brand in a new, aspirational direction? We spoke to Designworks’ Jef Wong about the New Zealand agency’s approach to place branding, airport design, and the inflight experience down under.

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Design, Travel

Shoppers Without Borders: Retail Trends in Travel

2010/04/29 | By Jeffrey Spivock | Responses (4)

In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing strategist Jeffrey Spivock.

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Design, Entertainment, Travel, Vault

Flag Carriers: Cultural Entertainment and Design In Flight

2010/03/01 | By Jay Vidyarthi | Responses (13)

Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?

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Design, Travel

Brands That Click: How to Design a Great Travel Website

2010/02/04 | By Andy Hayes | Responses (11)

For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes explains how you can improve your customer’s experience, even before they become your customer.

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Design, Travel

Hotels in China: A Whole Different Story

2009/12/02 | By Kunal Sinha | Responses (7)

Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling.

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Design, Q&A, Relationships

A Design Apart: Q&A with Jeffrey Zeldman

2009/11/19 | By Dan Levy | Responses (88)

Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.

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Design, Entertainment, Q&A, Travel

Airplane Design and the Rise of the Asian Consumer

2009/11/10 | By Dan Levy | Responses (3)

Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.

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Design, Entertainment, Q&A, Travel, Vault

Seeing RED: Q&A with Virgin America

2009/10/05 | By Lance Viau and Venus Stojsic | Responses (0)

This summer Virgin America released version 2.0. of RED, its award-winning inflight entertainment system. We spoke to the airline’s IFE director Alfy Veretto about RED’s new features and how they jibe with the fleet’s Gogo-powered WiFi service.

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Design, Entertainment, Q&A, Return on Engagement, Travel

WiFi with Wings: Q&A with Michael Planey

2009/09/30 | By Dan Levy | Responses (5)

His last name says it all. With a background in both engineering and marketing, Michael Planey is among the most respected inflight entertainment and communications consultants in the business. We asked him about the impact mile-high Wi-Fi will have on traditional IFE, branded content and everyday Transumers.

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Design, Travel

Hotels in China: What Western Brands Should Know

2009/09/10 | By Kunal Sinha | Responses (4)

An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over.

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