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Category Archives: Design

Graphic design. Web design. Interaction design. User Experience design. We’re not sure if it will save the world, but design can make your brand.

Design, Travel

Hotels in China: What Western Brands Should Know

2009/09/10 | By Kunal Sinha | Responses (4)

An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over.

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Design, Entertainment, Travel

Advertising On Demand

2009/09/01 | By Ben Rodier | Responses (5)

On-demand entertainment – from TiVo to Hulu, to inflight AVOD systems – has transformed the way viewers engage with content and advertising. But traditional TV advertisers haven’t been able to leverage this new technology to target their ads. Media marketer Ben Rodier suggests it’s time for Broadcasting 2.0.

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Design, Entertainment, Return on Engagement, Travel

Airplanes ARE Social Media: Interaction Design In Flight

2009/08/26 | By Jay Vidyarthi | Responses (15)

As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the transumer. Here’s what he came up with.

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Design, Entertainment, Q&A, Travel

Touch and Go: Q&A with Dan Saffer

2009/08/04 | By Dan Levy | Responses (12)

What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru Dan Saffer about gestural interfaces, user engagement and designing for the aircraft environment.

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Design, Return on Engagement

Story + Picture = Good Marketing

2009/07/02 | By Dan Levy | Responses (1)

We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized his unique brand of visual storytelling was a perfect fit for Sparksheet.

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Design, Publishing, Q&A, Relationships, Travel, Vault

Design Will Save Your Brand: Q&A with Armin Vit

2009/06/23 | By Dan Levy | Responses (5)

Mexican-born Armin Vit is the co-founder of UnderConsideration, a growing network of blogs and services devoted to graphic design. We spoke to him about the best and worst corporate rebrandings, and why a graphic designer is just a car mechanic who works on Photoshop.

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Design, Return on Engagement

Inside Scoble’s Starfish

2009/06/01 | By Dan Levy | Responses (12)

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

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