Are creativity and commerce two sides of the same coin or different currencies altogether? In this month’s feature article, we asked some of Sparksheet’s favourite designers, musicians, filmmakers, writers and marketers to give their two cents. more
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
Last year The Boston Globe suddenly shed its old media reputation by launching what’s been called the world’s best-designed news website. We spoke to the Globe’s Digital Design Director, Miranda Mulligan, about design’s role in web… more
Rio de Janeiro’s Carnival is the world’s biggest street party, with roughly 5.3 million participating in 2012. But as our Brazilian correspondent Renata Acioli reports, just because the party is big, doesn’t mean that brands are invited. more
To most marketers, thought leadership and sales exist on opposite ends of the agency spectrum. But creating thought leading content has more to do with the bottom line than you think, argues communications consultant Craig Badings. more
We all get epiphanies, but why? In his latest book, Imagine: How Creativity Works, Wired editor Jonah Lehrer separates the science from the magic. We spoke with him about his findings. more
Like most industries, PR has been transformed by social media. But that doesn’t mean people’s perceptions of so-called “spin doctors” have changed too. Arment Dietrich CEO and
A reporter walks into a marketing agency and a “branded journalist” is born. What once seemed like the set-up to a joke is just a reality of the new media age, explains content marketer Biserka Anderson. more
Curating the web.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
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Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
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“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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