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Category Archives: Engagement Checkup

What are global brands up to on the social web? And what are their customers saying back?

Engagement Checkup, Return on Engagement, Travel

How Airlines Handled the Ash Cloud – Engagement Checkup

2010/04/21 | By Dan Levy | Responses (67)

It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, and engage their customers.

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Engagement Checkup, Travel

Can Airline Podcasts Amplify the Brand Experience?

2010/03/12 | By Joey Tanny | Responses (9)

In this month’s Engagement Checkup, we give ear to airline podcasts and find most carriers tuned out to this most intimate and mobile medium. Why aren’t more brands speaking directly to their customers?

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Engagement Checkup, Entertainment, Travel

Engagement Checkup: Airline iPhone Apps – PART II

2010/02/11 | By Joey Tanny | Responses (19)

In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?

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Engagement Checkup, Travel

Engagement Checkup: Roger Smith Hotel

2009/11/24 | By Dan Levy | Responses (16)

In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships and face-to-face connections matter more than ever.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airline iPhone Apps

2009/10/14 | By Dan Levy | Responses (10)

In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks?

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airlines on Flickr

2009/09/18 | By Dan Levy | Responses (5)

Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airlines on YouTube

2009/08/13 | By Dan Levy | Responses (10)

In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: This Week on Twitter

2009/07/23 | By Dan Levy | Responses (2)

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

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Engagement Checkup, Return on Engagement, Travel

Friends in High Places: Airlines on Facebook

2009/06/18 | By Dan Levy | Responses (5)

From the folks who brought you the definitive list of tweeting airlines, here’s our roundup of airlines using Facebook. The flight industry is all over the social network, posting fleet photos, responding to customer queries and advertising flight sales. Like a big, chaotic airport, the experience can be both exciting and frustrating.

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Engagement Checkup, Return on Engagement, Travel

Birds of a Feather: Airlines on Twitter

2009/06/01 | By Dan Levy | Responses (10)

The airline industry has taken flight on Twitter. Like many companies, airlines are using the micro-blogging service to chat with customers, connect with peers and spread industry gossip. Here’s our short list of the most enthusiastic Twitter users followed by a complete list of airlines that have entered the Twittersphere.

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