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Category Archives: Engagement Checkup

What are global brands up to on the social web? And what are their customers saying back?

Engagement Checkup, Travel

Engagement Checkup: Roger Smith Hotel

2009/11/24 | By Dan Levy | Responses (15)

In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships and face-to-face connections matter more than ever.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airline iPhone Apps

2009/10/14 | By Dan Levy | Responses (5)

In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks?

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airlines on Flickr

2009/09/18 | By Dan Levy | Responses (5)

Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airlines on YouTube

2009/08/13 | By Dan Levy | Responses (9)

In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: This Week on Twitter

2009/07/23 | By Dan Levy | Responses (2)

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

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