In a connected world, real-world gatherings and conferences are more important than ever. We’ve got them covered.
The International Startup Festival took place under the sun last week in Montreal’s historic Old Port. Roughly 1,400 people came to celebrate the business of startups – and to pitch their ideas. Here are our takeaways from the event. more
Richard Branson, Philippe Starck, Diane von Furstenberg and other business and design luminaries were in Montreal last week for C2-MTL, an elite business conference that explored the intersection of commerce and creativity. Here's our roundup of the… more
SXSW Interactive gets bigger every year, but it’s still the world’s best bellwether of what the future of media, business and technology has in store. Here’s what we took away from this year’s event. more
This year’s International CES didn’t produce any smartphone, PC or tablet revolutions, but it made clear that the future of tech is mobile, multiscreen – and now. more
Sparksheet was in Cambridge, Massachusetts this past weekend for the sixth-annual Futures of Entertainment event, where academics and industry types met to discuss the changing nature of storytelling in the digital era. Worlds clashed, sparks flew. more
Books are not dead. In fact, people are reading more than ever. That was one lesson of the Digital Book World – Discoverability and Marketing conference in New York City this week. Read on for more. more
If last year’s Content Marketing World conference was the branded content industry’s coming out party, this was the wedding. Spafax Content Director Arjun Basu reports. more
Creativity, commerce, and the sweet spot where they meet were the focus of C2-MTL, an exclusive business conference that took place for the first time last week in Montreal. Here's our in-depth words and pictures roundup. more
In our latest event roundup, Spafax’s Carly Gatto reports from FITC 2012, a digital conference that ended up being all about engaging with the physical world. more
With 66 million monthly visitors and a valuation of more than $1 billion, Yelp is North America’s go-to site for user-generated business reviews. We spoke with Yelp’s Crystal Henrickson about what it takes to create a robust community both online… more
News and insights from our team.
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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KevinMGreen said:
I’m seriously late to the game here, but still feel compelled to comment. First,...
Should Coca-Cola Quit Its Content Marketing Journey?
Rebecca said:
with the view to search engine visibility (the range of influence for coca cola journey in...
Should Coca-Cola Quit Its Content Marketing Journey?
Anthony Bosschem said:
Totally agree with your statement here Jimmy. “For all its granular...
A Content Marketer’s Guide to the Post-Analytics World
Reece said:
A book on adaptive web design? I thought this was obvious Dan 
Laura Service said:
Thanks for the feedback Ashley. I thought the first one was working pretty well but the word ketchup...
Behind The Cover: Making Coke PopOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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