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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Spinning Straw Into Gold

Spinning Straw Into Gold

The numbers are in on social media, and it's not looking like.. anything? As brands continue to pour more of their marketing budgets into the murky waters of social - and with ROI remaining elusive - we have to ask: Does social media marketing… more

Attack of the Emoticon

Attack of the Emoticon

Emojis are everywhere. In the last few months alone, companies have begun creating their own range of icons to promote a variety of products. How long they will last is yet to be seen, but it is clear that if used properly, emojis are one fast way to… more

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