Are creativity and commerce two sides of the same coin or different currencies altogether? In this month’s feature article, we asked some of Sparksheet’s favourite designers, musicians, filmmakers, writers and marketers to give their two cents. more
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas.
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Feature Article
Radio was supposed to be dead by now. But in the age of podcasts, Spotify and Sirius XM, a whole new generation of listeners are lending their ears to audio content. In this month’s Feature Article, Olivia Collette explains how radio hasn’t just… more
Feature Article
China’s consumer class is on the rise, but visitors may still find themselves checking in to a “Marvelot” or shopping at a “Dolce and Banana.” In this month's feature article, columnist Kunal Sinha looks at China’s copycat problem and… more
By marketing themselves as environmentally friendly, companies like Toyota, Coke and The Body Shop have been accused of greenwashing. What if the green movement is being led by brands themselves? more
As far as products go, they don’t get much more social than beer so craft breweries around the U.S. have tapped into social media in a big way. Tech writer Paul Spicer explains why marketers and brands of all varieties should catch their draft. more
Feature Article
The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and ready to engage, reports Ogilvy Noor’s Shelina Janmohamed and Nazia Du Bois. more
Feature Article
For the past six decades Playboy magazine has set the benchmark for men’s entertainment and lifestyle content, but is there room for the bunny in the digital age? We spoke to Playboy’s social media director more
Feature Article
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more
Branded entertainment may be hot these days, but the last place you’d expect to find it is sunny, socialist Cuba. In this month’s feature article, our editor travels to Havana to find out what happens when a Franco-Cuban rum brand makes a movie. … more