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Attack of the Emoticon

Attack of the Emoticon

Emojis are everywhere. In the last few months alone, companies have begun creating their own range of icons to promote a variety of products. How long they will last is yet to be seen, but it is clear that if used properly, emojis are one fast way to… more

Q&A The Case for Niche Marketing: A Q&A with Carl Landau

The Case for Niche Marketing: A Q&A with Carl Landau

Since the Internet exploded nearly two decades ago, content creators have been scrambling to evolve and adapt. There have been winners and losers and Carl Landau, an evangelist for niche marketing, is definitely one of the winners. In this Q&A, he… more

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