It’s been 23 years since the fall of the Iron Curtain but the stigma of Central and Eastern Europe’s Soviet past still casts a long shadow. Could the region’s budding tech scene be the key to its brand renewal? more
The cloud is heavier than you think. In our feature Q&A, David Bellona, an interaction designer at Twitter, uncovers the physical footprint of our increasingly prolific digital lives. more
In a country where print is doing just fine, is there any need for newspapers to embrace social media? Valérie Bélair-Gagnon and Colin Agur report from one of India’s largest newsrooms. more
Chris Anderson served as editor-in-chief of Wired for 11 years, penning the watershed books The Long Tail and Free, before taking on the role of CEO at 3D Robotics. We spoke to him about his latest book, Makers, and why content and branding are on… more
Who are you calling an emerging market? From a maturing upper class to satellite cities in the spotlight, China’s luxury boom has come into its own, reports Shanghai-based writer Lisa Movius. more
Advertising to the gay community was once left to the fringes. But as America’s straight public grows more accepting, gay-friendly ads aren’t the statements they used to be – they’re the new normal. more
In his last column, Sparksheet design director Charles Lim argued that the problem with magazine apps is that they’re often just “print in digital clothing.” This time he suggests that publishers looking for a solution need not look any further… more
The London 2012 Olympic committee is taking strides to protect its official sponsors, but competing brands are going for gold with a little help from social media. In this month’s Feature Article, we look at the games behind the Games. more
Are creativity and commerce two sides of the same coin or different currencies altogether? In this month’s feature article, we asked some of Sparksheet’s favourite designers, musicians, filmmakers, writers and marketers to give their two cents. more
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
News and insights from our team.
I think we can learn a lot from other countries. Our tendency in the U.S. is to try to figure out everything on our own, as if this is all in the future.
Wenceslao Casares
Mobile in the Americas: Q&A with Wenceslao Casares
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In Defense of Sales: Q&A With Daniel H. Pink http://t.co/kQ7uBNI1qQ
In Defense of Sales: Q&A With Daniel H. Pink
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Sales has moved from problem solving to problem finding. “To Sell Is Human”...
In Defense of Sales: Q&A With Daniel H. Pink
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In Defense of Sales: Q&A With Daniel H. Pink | Sparksheet http://t.co/kYqYD8aZeR
In Defense of Sales: Q&A With Daniel H. Pink
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