Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.
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Keep ReadingMr. Magazine and the Brand Experience
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The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.
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