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Category Archives: Publishing

Magazines, custom publishing and the future of print media.

Publishing, Travel

Let’s Get Personal: Mass Customization in Travel Marketing

2010/01/21 | By Anita Windisman | Responses (8)

Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally.

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Publishing, Q&A, Travel

Branded Media 2010: Q&A with Sir Martin Sorrell

2010/01/05 | By Raymond Girard | Responses (83)

As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about branded content, Rupert Murdoch’s dust-up with Google, and marketing to the consumer in transit.

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Publishing, Return on Engagement

Multitasking Makes You Stupid: The Case for Outsourcing Content

2009/12/22 | By Joe Pulizzi | Responses (30)

Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid?

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Publishing, Relationships, Return on Engagement

Six Pixels of Separation

2009/09/24 | By Mitch Joel | Responses (5)

Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.

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Publishing, Q&A, Travel

Mr. Magazine and the Brand Experience

2009/09/15 | By Dan Levy | Responses (15)

They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models.

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Publishing, Q&A, Return on Engagement

Fit to Print: Q&A with Robert Picard

2009/07/13 | By Dan Levy | Responses (3)

The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.

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