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Category Archives: Publishing

Magazines, custom publishing and the future of print media.

Publishing, Return on Engagement

QR Codes: Connecting the Online and Offline Worlds

2010/09/01 | By Joey Tanny | Responses (15)

From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.

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Publishing, Return on Engagement

Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

2010/08/30 | By Dan Levy | Responses (8)

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Publishing

Marketing Lesson from the Grateful Dead: Choose a Memorable Brand Name

2010/08/05 | By David Meerman Scott and Brian Halligan | Responses (18)

Marketing experts David Meerman Scott and Brian Halligan’s new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name.

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Publishing, Travel

Mobile in the Americas: Q&A with Wenceslao Casares

2010/06/28 | By Dan Levy | Responses (6)

Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas.

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Entertainment, Publishing

Brazilian Brands Love the Web

2010/06/23 | By Renata Acioli | Responses (69)

To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction companies, to the local Pizza Hut – are using digital technology to earn some ROI.

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Publishing, Q&A, Return on Engagement

Beyond the Media: Q&A with Bob Garfield

2010/06/21 | By Dan Levy | Responses (28)

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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Entertainment, Publishing, Q&A, Return on Engagement

Speaking through the Web: Q&A with Roger Ebert – Part I

2010/06/14 | By Olivia Collette | Responses (28)

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive interview, we spoke to him about the future of print, e-readers, and his recently announced memoir.

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Publishing, Question Spark

What is a Magazine?

2010/05/28 | By Dan Levy | Responses (17)

There’s been a lot of talk on Sparksheet about what it means to be a magazine in the digital age. Are magazines brands, virtual communities, leisure items or just collections of words and pictures on glossy paper? Tell us what you think.

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Publishing, Return on Engagement, Travel

What Airlines and Magazine Brands Should Do: Q&A with Jeff Jarvis

2010/05/25 | By Valérie Bélair-Gagnon | Responses (16)

Blogger, professor and What Would Good Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine brand.

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