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QR Codes: Connecting the Online and Offline Worlds

From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space.

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Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Marketing Lesson from the Grateful Dead: Choose a Memorable Brand Name

Marketing experts David Meerman Scott and Brian Halligan’s new book zeroes in on what businesses can learn from legendary rock band the Grateful Dead. In this excerpt, they explore the art of choosing a great brand name.

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Mobile in the Americas: Q&A with Wenceslao Casares

Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas.

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Brazilian Brands Love the Web

To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction companies, to the local Pizza Hut – are using digital technology to earn some ROI.

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Beyond the Media: Q&A with Bob Garfield

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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Speaking through the Web: Q&A with Roger Ebert – Part I

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive interview, we spoke to him about the future of print, e-readers, and his recently announced memoir.

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What is a Magazine?

There’s been a lot of talk on Sparksheet about what it means to be a magazine in the digital age. Are magazines brands, virtual communities, leisure items or just collections of words and pictures on glossy paper? Tell us what you think.

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What Airlines and Magazine Brands Should Do: Q&A with Jeff Jarvis

Blogger, professor and What Would Good Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine brand.

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