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Category Archives: Q&A

Questions and answers with the leading thinkers and influencers of the day.

Q&A, Relationships, Travel

Banking on Airports: Q&A with HSBC’s Global Advertising Head

2010/01/29 | By Dan Levy | Responses (1)

With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.

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Q&A, Relationships, Return on Engagement, Travel

New Marketing Man: Q&A with Chris Brogan

2010/01/18 | By Dan Levy | Responses (19)

You’ve heard of Chris Brogan. His New York Times bestseller, “Trust Agents” (with Julien Smith), was one of the biggest marketing books of 2009. His business blog ranks on the Technorati Top 100. To ring in the New Year, we spoke to him about travel brands, corporate blogging and how the Internet is a lot like “hamburger helper.”

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Publishing, Q&A, Travel

Branded Media 2010: Q&A with Sir Martin Sorrell

2010/01/05 | By Raymond Girard | Responses (83)

As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about branded content, Rupert Murdoch’s dust-up with Google, and marketing to the consumer in transit.

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Design, Q&A, Relationships

A Design Apart: Q&A with Jeffrey Zeldman

2009/11/19 | By Dan Levy | Responses (85)

Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to him about client relationships, brand identity and the “inseparable” connection between content and design.

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AVOD, Design, Q&A, Travel

Airplane Design and the Rise of the Asian Consumer

2009/11/10 | By Dan Levy | Responses (1)

Daniel Baron is managing director of LIFT Strategic Design, a Tokyo-based brand and design consultancy whose clients include IMDC, China Airlines, Philippine Airlines and the late Oasis Hong Kong Airlines. We spoke to him about aircraft interiors and the unique media habits of Asian travellers.

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