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Category Archives: Q&A

Questions and answers with the leading thinkers and influencers of the day.

Entertainment, Q&A

TV on the Web: Q&A with blip.tv’s Dina Kaplan

2010/08/17 | By Dan Levy | Responses (9)

Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and how the Web is changing the game for content creators and audiences alike.

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Publishing, Q&A, Return on Engagement

Beyond the Media: Q&A with Bob Garfield

2010/06/21 | By Dan Levy | Responses (28)

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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Entertainment, Q&A, Return on Engagement

Speaking through the Web: Q&A with Roger Ebert – Part II

2010/06/16 | By Olivia Collette | Responses (12)

In Part II of our special interview with journalist, blogger, and Webby Award winner Roger Ebert, we spoke to him about the “Ebert Club” experiment, personal branding and the future of film criticism.

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Entertainment, Publishing, Q&A, Return on Engagement

Speaking through the Web: Q&A with Roger Ebert – Part I

2010/06/14 | By Olivia Collette | Responses (28)

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive interview, we spoke to him about the future of print, e-readers, and his recently announced memoir.

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Entertainment, Q&A, Travel

The Connected Car: Q&A with Ford Motor Company

2010/06/09 | By Dan Levy | Responses (26)

One of the oldest car brands in the world, Ford is leading the pack when it comes to new media. Fast Company even named the automaker as one of this year’s top 10 “Most Innovative Companies” in mobile technology, alongside Amazon and Apple. We spoke to three Ford executives about branding, social media and SYNC, Ford’s groundbreaking in-car entertainment and communications system.

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Q&A, Return on Engagement, Travel

Luxury in the Details: Q&A with Mary Gostelow

2010/05/17 | By Dan Levy | Responses (12)

The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she’s never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the ultimate Transumer lifestyle.

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Publishing, Q&A, Return on Engagement

Questioning Content: Q&A with Kristina Halvorson

2010/05/06 | By Dan Levy | Responses (33)

Author, consultant and speaker Kristina Halvorson is the Web’s most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate relationship” with content marketing.

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Publishing, Q&A

The New Yorker On Brand: Q&A with Web Editor Blake Eskin

2010/05/03 | By Dan Levy | Responses (153)

As The New Yorker’s first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. We spoke about the challenges of maintaining editorial excellence – and earning ROI – with blogs, podcasts, social media…and the occasional Top 10 list.

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Publishing, Q&A, Travel, Vault

First Crass: Q&A with “Air Hostess” Pam Ann

2010/04/01 | By Dan Levy | Responses (13)

Crass, campy and politically incorrect, Pam Ann (aka Caroline Reid) is the world’s funniest fake flight attendant. We saw her perform in New York City recently where she won over a crowd of airline aficionados with her smart, tongue-in-cheek delivery. In an exclusive interview, we spoke to Reid about inflight entertainment, class (or lack thereof), and the funniest airline brands.

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