Questions and answers with the leading thinkers and influencers of the day.
With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.” more
Last year The Boston Globe suddenly shed its old media reputation by launching what’s been called the world’s best-designed news website. We spoke to the Globe’s Digital Design Director, Miranda Mulligan, about design’s role in web… more
We all get epiphanies, but why? In his latest book, Imagine: How Creativity Works, Wired editor Jonah Lehrer separates the science from the magic. We spoke with him about his findings. more
With 66 million monthly visitors and a valuation of more than $1 billion, Yelp is North America’s go-to site for user-generated business reviews. We spoke with Yelp’s Crystal Henrickson about what it takes to create a robust community both online… more
What happens when you mix a global networking technology leader with virtual events? As Cisco's Digital Engagement and Technology Strategist Dannette Veale explains, you get great content. more
As Time Magazine’s Design Director, D.W. Pine has brought the 90-year-old news magazine into the iPad age. We spoke to him about the content/design connection and whether magazine covers really matter any more. more
What do President Obama, MTV and Southwest Airlines have in common? All are clients of social media monitoring company, Radian6. In our latest video Q&A, Director of Marketing Jon McGinley explains the magic… more
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
With 15 years of multiplatform experience under her belt, Rosie Allimonos has produced content for such iconic BBC brands as Doctor Who and EastEnders. We caught up with her in San Francisco to chat about audience engagement, silo breaking, and why… more
Curating the web.
If you’re going to do a corporate blog, the first question is, "Why?"
Kristina Halvorson
Questioning Content: Q&A with Kristina Halvorson
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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