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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Mr. Magazine and the Brand Experience: Q&A with Sami Husni

Mr. Magazine and the Brand Experience: Q&A with Sami Husni

They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models. more

Untangling the Social Web

Untangling the Social Web

There’s been a lot of talk about how important it is for brands to have strong social-media strategies, but few marketers know how to devise, implement and measure them as shrewdly as Adam Metz. We spoke to the metrics wiz about content, damage… more

Touch and Go: Q&A with Dan Saffer

Touch and Go: Q&A with Dan Saffer

What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru more

When the Media is the Message

When the Media is the Message

Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising. more

Content and the Customer Experience

Content and the Customer Experience

In-flight entertainment (IFE) has evolved from being just about delivering Hollywood (or Bollywood) blockbusters on airplanes. And while the world’s airlines have been slow to fully exploit the new ife, the opportunities in enhanced entertainment… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2020 Spafax, a tenthavenue company

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